The moment it starts turning its visitors into clients is when we call it a successful hotel website. This means your potential client must be able to find what they’re looking for right when they click/tap the first page open. With every next scroll, your hotel’s website must present itself as a sweet blend of captivating visuals, sharp e-commerce, a smooth flowing layout, and the latest technology. Travelers, typically, like to stay updated on places they can stay at on their upcoming visits. And following the demand, hotel website trends have also shifted their course towards a more comprehensive approach.
The hospitality industry is slowly yet steadily recasting to augment and enhance its digital presence. Some modern trends to look out for include a major inclination towards minimalistic and straightforward mobile-friendly websites. Ones that offer improved booking and browsing experiences by tailored incentives and content plugins that pair up nicely with supersized menus and alluring patterns to highlight all the calls-to-action. Putting a tab that tells the user about nearby landmarks, tourist attractions and accentuating general points of interest is being adopted by many. It’s all about making the user’s experience more convenient. An intuitive interface that allows checking room availability, packages, and booking options is crucial. The reviews and rating section is also a must-have feature for any hotel website.
You and I, and people in general, are turning more restless. We need to see where we’re going and what we’ll be doing there beforehand. Hence, letting photos and videos speak for themselves is the newest vogue. Putting your hotel’s rooms, lobbies, amenities, outdoor spots, and other attractions on the website in the form of an immersive visual treat can generate more bookings. Moreover, incorporating micro-interactions, sleek frames, simplified navigations, and custom illustrations add to a website’s pluses. If you’re looking for an upgrade or building a new hotel website, the following are 5 creative hotel website designs for inspiration.
5 Creative Hotel Website Design Ideas
01. Minimalistic UI design
A website with subtle and sophisticated color schemes, simple fonts, and uniquely blended pictures always makes a visitor browse a little more. A hotel’s website that gives the viewer an experiential view of the hotel via panoramic videos and vibrant images is bound to stand out. Along with a highly user-friendly website UI, such website design becomes one to prevail. It might also include the main page video that softly covers all the areas the website and real estate have. Pair this with clear hamburger menus displaying essential features like bookings, availability statuses, area details, agents, etc., and see the magic it casts on your eyes. An embellishment-free, minimalist hotel website adds to the grandeur and doesn’t give a “trying-too-hard” impression to the onlookers. Sometimes you don’t want to read, hear or see too much and this is what a plain, straightforward website is for. The simpler the better!
02. Bold Calls-To-Action
Subconsciously, we all go with the flow a certain webpage is rowing us into if it’s telling us what and how to do. In other words, buttons and popups that tell the user things like “Book Now” or “Call for details” not only lure a visitor to click upon but also open an easy way to booking the stay, finalizing rooms, and other details. Such websites strategically lay these CTAs on every page or as a distinct site-wide button so that a potential client never has to especially look for the book now button. Or worse, get bored and leave during the search. So, a hotel website that boldly suggests and subtly convinces its visitor to act is always a good idea. Read about the most popular tools for creating a hotel website of any design from Best Hotel Website Builders.
03. Interactive Cursor and Imagery
Merging images, videos, and effects of the landscapes that surround the hotel adds appeal to a website. An interactive cursor makes things more interesting. For instance, the cursor ripples when on water and disperse a spotlight when on a soothing dark nighttime image. Such a website would use carousel images to highlight exclusive items on the menus, packages, or services they offer and contact information. Moreover, the main navigation button stays fixed on the side as the user scrolls and opens up to all the data about booking, how-tos, and links. It’s all about the visuals and the more stimulating they are to the common eye, the better it is for the hotel. Hence, adding appealing features that change shapes or forms with every next scroll play a huge part.
04. Integrated Animations and Storytelling
Storytelling is a great way to engage the audience on any platform. On such a website, a combination of captivating animations and a nice story along each scroll will intrigue the user to stay a little longer on the webpage. With the use of overlapping elements and high-resolution images, the pages portray a storyline and place inviting buttons along the ride for whenever the user decides they want to book a room or check prices. They also have transitional effects or a spinner that shows how long the next page will take to load. This kind of website lets the user explore every part of the website, and the hotel in hindsight, at their own leisure and pace.
05. The Typographic one
A nicely captured aerial view of the hotel and a paragraph in the background invites the user to scroll to know more about what the main page is saying. Along the scrolling journey, the user is then presented with details about services, spas, food, and other activities the hotel has to offer. Besides the changing paragraph background, CTAs and other action buttons are fixed to the side of the screen to improve functionality and save the user from the hassling of finding these buttons in the middle of a pleasing scroll. Most luxury resorts opt for this one with darker and warmer hues in the background.
Every hotel needs an engaging website to be the front of its business. A strategic yet artistically designed website goes a long way. From getting that first click to final purchase, it’s all about how you lay your hotel’s offerings in front of the potential client. Some common patterns that are observed in most spectacular hotel websites are the integration of background images, parallax scrolling, and the use of animation to amplify the user’s appetite. Clearly mentioning booking processes, prices, and multiple options of locating the site top the list. In conclusion, a hotel website design must make its visitor fully immerse and experience the resort or hotel before planning a stay there. For that, the more information and features your website offers the better.