How to Increase Sales with Affiliates in WooCommerce

You’ve launched your WooCommerce store, but sales are slow. Paid ads get expensive, organic traffic takes time, and not every campaign pays off. That’s why affiliate marketing is what your WooCommerce store needs to increase your sales. 

Affiliate marketing pairs up perfectly with WooCommerce because you only pay for results. Affiliates earn commissions when they bring in actual sales. This creates a scalable, performance-based structure where affiliates and WooCommerce store owners both get benefits with zero risk.

To help you increase your WooCommerce sales with affiliates and grow your affiliate marketing program, this piece explores five proven ways to increase WooCommerce sales through affiliates.

What is Affiliate Marketing in WooCommerce?

Affiliate marketing in WooCommerce is a marketing strategy that allows WooCommerce store owners to partner up and hire affiliates to promote their products. In return, they have to pay a commission, which they can set as per their business model.

But why affiliate marketing works well with Woocommerce online stores? Or what would online store owners gain from it? 

Affiliate Marketing is an effective revenue sharing strategy that you can use to grow your WooCommerce store and increase sales. It helps you expand your product and store’s visibility online and saves the cost of paid advertisements. You don’t have to pay any upfront cost to affiliates for promoting your products. You only pay the commission for the referral and sales.

The affiliate programs are highly scalable and also come with SEO benefits for ranking your online store higher and get more leads, traffic, credibility and trust. 

The affiliate functionality doesn’t come in-built with WooCommerce, so you have to use dedicated plugins like AffiliatePress. It is a powerful WordPress affiliate plugin for managing your affiliate marketing program as it integrates with WooCommerce seamlessly.  Let’s get started understanding the tips to increase your sales with affiliates.

5 Tips to Maximize Sales with Affiliates

1. Optimize Affiliate Performance

Optimize affiliates’ performance by letting them know which products sell and convert the best. With AffilitesPress, affiliates can monitor real-time clicks, sales, and commissions from their dashboard. This helps affiliates focus on what drives the most results and optimize their performance.

To maximize affiliate performance, you can:

• Show which products sell the most.

Use affiliate marketing plugins to show your affiliates their best-selling product on their dashboard. With this report, they can easily understand their target audience’s interests and keep promoting those products to get maximum sales.

• Offer affiliates with pre-built creatives, coupons and unique links.

Offers unlimited creatives for your affiliates, such as banners, images, text links and HTML creatives, by which they can promote your products on their social media channels.

• Run A/B tests on product pages using a fast WooCommerce theme.

Use a high-converting WooCommerce theme, and do split tests on product page design to help boost conversions. Make sure product pages are visually eye-catching, responsive, and built for quick checkout.

2. Incentivize Affiliates to Sell More

Motivating affiliates to sell more is the best way to boost sales with affiliates. Setting up tiered commission structures as affiliates earn higher percentages once they reach certain sales milestones creates a sense of competition.

 The common ways for incentivizing affiliates focus are:

• Offer tiered commissions 
• Launch bonus campaigns during major sales events.
• Run limited-time bonus campaigns, e.g., “extra 5% commission during Black Friday”.
• Customize and give a performance bonus. It encourages affiliates to sell more and perform more.

Using AffiliatePress, you can also set customer commission rates per product, category, and performance. It enables you to set tiered commission, multi-level commission, recurring commission, lifetime commission, etc. 

3. Improve Your WooCommerce Store’s Conversion Rate 

Unlike other marketing strategies, if your WooCommerce store doesn’t convert well, then affiliates will also lose interest in your affiliate program. Generally, the conversion rates come between 10% to 30% for eCommerce, which leads to around 100 to 300 conversions per 1000 referral visitors.

So to build trust of visitors, choose a theme that makes your websites looks genuine. Like ThemeWagon’s WooCommerce themes offer tons of stunning and fast UI themes with responsive designs and quick checkout optimizations.

This helps boost your online store’s conversion rates with:

• faster loading time
• Mobile first UI/UX
• Simple checkout process
• Clean and modern product pages
• Fully customizable and easy integration
• SEO friendly themes

4. Strengthen Affiliate Relationships

Affiliates show better sales results if they are teamed up in a long-term relationship. Affiliates are not just salespeople, they’re partners in your business. The better your relationship with affiliates, the better they promote and sell your products. 

Strengthening an affiliate relationship is possible by:

• Communicating regularly.
• Sharing updates, newsletters, and product launch news.
• Creating a community among affiliates.
• Offering exclusive previews or special discounts for affiliates.

5. Analyze and Report

Analysis and reporting are vital to grow your affiliate programs and increase sales. With these reports, you can identify what’s working and where improvements are required. Here are some points that you can do by using the collected data:

• Identify best performing affiliates & give them rewards.
• Discover and highlight best-selling products.
• Detect conversion bottlenecks that slow down sales.
• Build smart strategies based on data.

Conclusion

Running a WooCommerce store and selling products is a complex challenge. And with increasing competition, getting high sales is tough, but with affiliate marketing, you can easily overcome it.

So to increase your sales with affiliates, you have to focus on both affiliate performance and store optimization. Our balanced approach brings these two together. Popular WordPress affiliate plugins give you the data to double down on your top performers, while a ThemeWagon WooCommerce theme ensures your traffic converts well at the same time.

Next, keep your affiliates engaged and motivated by rewards and competitive commission. Last but not least, build strong and long term relationships with your affiliates.

And when your affiliate sales start to fall back, remember it’s not always affiliates’ fault. Your store’s own conversion rates and affiliate management system matter as well. Think about it before making any decision.