Although it’s a very terrible experience, it’s a fact that customers eventually depart and lose interest in the brand’s offerings. Businesses must develop their relationships with consumers and subscribers to keep them.
Remember that re-engaging and keeping current consumers is a more efficient and cost-efficient business approach than always trying to win back lost clients.
Re-engagement emails can help you win back a client, boost sales, and gradually expand your company. For that reason, this article includes everything you need to know on how to use re-engagement email and win back customers.
What Is A Re-Engagement Email?
Out of most digital channels, email marketing generates the highest return on investment (ROI). In fact, according to McKinsey, the average order value of a transaction made through email is at least three times larger than one made through social media.
You must implement a re-engagement email sequence for the longevity of your email lists and subsequent email ROI. An email campaign for re-engaging inactive subscribers consists of a series of messages. A re-engagement email’s objective is to encourage recipients to respond to it.
What Is A Re-Engagement Strategy?
Your email approach will serve as the foundation of your re-engagement effort. Excellent language, considerate timing in sending schedules, and ongoing research and analysis of the recipients’ demographics and email-response rates are all necessary.
It should be noted that an organized series of emails, as opposed to a single message, is typically needed for an effective campaign. Remember that the goal of your plan should be to motivate inactive leads to continue thinking about your business; consistent yet tactful conversations are essential.
To create a re-engagement email strategy, take these steps:
● Personalized Content
While adhering to the rules and presenting something out of the ordinary, keep faithful to your brand’s core principles by mixing up your content and communication. It may be beneficial to send highly customized emails with unique messaging and promo codes.
● Automate
Create personalized segments for your past clients and engage them with material that speaks to them on a personal level. When you analyze the outcomes of your re-engagement campaign, the time spent correctly segmenting your audience and creating targeted messaging pays for itself many times over.
● Don’t Send Just One Mail
Don’t just send one email; keep going. You should send out emails as part of your win-back effort. Three is the minimum, although five is also acceptable. After the fifth email, if someone still doesn’t respond, they won’t. If a new subscriber satisfies the requirements of one of your segments, your sequence should initiate itself.
What Can You Offer To Customers To Bring Them Back?
These are the few things you can offer customers to come back to your eCommerce store and make a purchase:
● Promotional offers
By offering discounts on the things that interest your clients, you can entice existing customers to do business with you again. Offers such as buy one get one free promotion, price reductions, new features and services, and price reductions are all options. When offering clients what they want, you should assess the data you already have. Creative marketing techniques like flash sales, discount codes, recurrent sales, freebies, and limited-time offers are used to engender urgency and boost customer involvement.
● Giveaways
If your company has built a solid social media following, social media giveaways might be efficient sales campaigns. To promote your product and gain more exposure, you can hold a social media giveaway using one of your items as the winner. Additionally, this deal might aid in bringing in new followers to your social media profile.
● Follow-Up
If you commit to a re-engagement effort, be sure you have the means to follow up after replies come in. Running a re-engagement campaign and failing to follow up on responses for more than a week is the worst thing you can do for your sales funnel. After receiving a reply, try to respond as soon as possible. This keeps you in people’s minds and significantly improves the success of your re-engagement campaign. Email validation is still the most efficient technique to guarantee the capture of high-quality data because real consumers begin with actual emails.
What Can You Offer To Customers To Bring Them Back?
These are the few things you can offer customers to come back to your eCommerce store and make a purchase:
● Promotional offers
By offering discounts on the things that interest your clients, you can entice existing customers to do business with you again. Offers such as buy one get one free promotion, price reductions, new features and services, and price reductions are all options. When offering clients what they want, you should assess the data you already have. Creative marketing techniques like flash sales, discount codes, recurrent sales, freebies, and limited-time offers are used to engender urgency and boost customer involvement.
● Giveaways
If your company has built a solid social media following, social media giveaways might be efficient sales campaigns. To promote your product and gain more exposure, you can hold a social media giveaway using one of your items as the winner. Additionally, this deal might aid in bringing in new followers to your social media profile.
● Loyalty Programs
Customer engagement and appreciation can be increased through loyalty programs. You can put up a program with tiers based on a specific spend threshold or amount of brand interaction. Customers will purchase more to advance to the next level if upgraded to the next tier, where they will receive special rewards.
● Newsletters
By supplying your customers with informative newsletters regularly, you can keep them interested. With newsletters, you may provide updates about your products and business with clients without being overly salesy.
Conclusion
Just like any other sort of email, re-engagement emails can profit immensely from personalization and automation. In conclusion, re-engaging emails can aid in the expansion of your eCommerce firm.
