It’s a well-known fact that in today’s highly digitalized world, web design plays a crucial role in the success of every business. No matter what services or products you provide, having a well-designed website that offers a seamless and engaging experience for all users can help you stand out from the competition and establish yourself as a reliable and trustworthy company.
Great websites convey professionalism and integrity, helping you build trust and confidence with your audience. And while businesses in all industries have to invest a lot of time and resources into winning over customers’ trust and loyalty, this is all the more important for companies in the crypto space. People these days already know how to buy crypto currency and what this entails, but they have rather high standards when it comes to the crypto sites they access and there are good reasons for their reluctance and meticulosity.
Why quality web design is a must for crypto projects
You may be wondering why it’s more relevant for crypto companies to focus on web design and there are three main reasons for it. First, the blockchain technology that underpins all crypto projects is incredibly intricate and difficult to decipher for the average individual. Therefore, your crypto website should make it easier for users to navigate this complex realm by ensuring good UX and UI design.
Then, there’s the lack of trust that still poses a challenge for many crypto enterprises. Ever since their inception, cryptocurrencies have struggled with a trust issue, mostly stemming from their novelty and their initial link to illicit activities like hacks and scams, ransomware attacks, money laundering, darknet marketplaces and so on.
Even if digital assets have distanced themselves from these negative associations, they are still largely perceived as an extremely risky and speculative investment and are therefore shunned by many traders and investors. While a good website cannot singlehandedly solve crypto’s legitimacy problem, it can create a positive first impression and provide a starting point for building a strong reputation for your company.
Lastly, you should also keep in mind that the majority of crypto users (over 40%) are aged between 26 and 35 years, while 37% of investors are even younger, between 18 and 25 years. This means that most of these people have no idea what sites looked like in the early days of the internet and have much higher standards in terms of speed, aesthetics and overall site performance. If your crypto website doesn’t live up to their expectations, they won’t waste any time in taking their business elsewhere.
The ABC of great crypto web design
We’ve already established the role that excellent web design plays in ensuring the success of a crypto project, but what exactly makes a good website? There are several aspects you should focus on for optimal results, as follows.
Streamlined navigation
When users access your site, they should be able to move around with ease between different pages and find what they are looking for without any difficulty. Creating a clean and well-organized layout is extremely important in this respect. You don’t want to crowd your pages with too much information or features like buttons, pop-ups, or ads that can distract and confuse users. It’s also recommended to maintain a consistent color scheme throughout your website, focus on the use of white space and choose the right font style and size to ensure legibility.
Intuitive functionalities and flows
There are numerous actions that users can perform on a crypto site in general, which can be a bit overwhelming, especially for newcomers. So, depending on the services your crypto company offers, you should strive to make the features and functionalities on your website as clear and concise as possible so users will know what steps they have to follow and what is expected of them without having to solve a riddle to find out.
For instance, as a trading platform, you should provide comprehensive price charts for all the coins you provide on your website and display key metrics that can help users make informed decisions and enjoy a smooth trading experience.
Responsive design
In the crypto space, time is of the essence as things can change drastically from one second to another. So, it’s understandable that users don’t have much patience for dealing with slow-loading sites. Therefore, pages that load fast, display well and maintain their functionality on all mobile devices are crucial for providing a great user experience. Moreover, websites that are optimized for mobile devices are also favored by Google, making it easier for you to attract a larger number of visitors.
Enhanced security
Blockchain might be touted as a highly secure technology but that doesn’t mean crypto projects are hack-proof. Crypto companies are also plagued by risks and vulnerabilities, and the increasing number of attacks targeting crypto projects over the years proves it abundantly.
As a result, security should be top of mind when building a crypto website. This implies measures like using two-factor authentication (2FA), email verification, providing cold storage for digital assets and other such steps that can help you create a robust security system and reduce the risk of cyberattacks as much as possible.
Educative features
Although digital currencies have risen in popularity over the years, they are still relatively new players in the financial realm and many users still have trouble understanding their technical complexities. That’s why you should consider including a blog on your crypto website where users can read more about the services you provide and other relevant crypto-related topics.
Wrapping up
There are many great crypto websites out there and just as many sites that perform poorly due to bad web design, and that often makes the difference between success and failure. So, if you want your crypto project to thrive, make sure you focus on building an outstanding website that can put your company into the spotlight in a positive way.
